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                                        5-14李猛美国罗格斯大学助理教授讲座:Beneficial Produ...

                                        来源:北京理工大学管理与经济学院 | 2018-06-22 | 发布:经管之家

                                        题目:Beneficial Product Returns

                                        报告人:李猛,美国罗格斯大学 助理教授

                                        时间:2018年5月14日上午10点

                                        地点:主楼418会议室

                                        主讲人简介:

                                        Dr. Li is an Assistant Professor in Operations Management at Rutgers University. His research interests focus on behavioral models in Operations Management and decision making with incomplete information. His research has appeared in Management ScienceandProduction and Operations Management, among others.

                                        内容简介:

                                        Many retailers and manufacturers adopt the practice of accepting product returns from consumers (viamoney-back guarantee) and retailers (via full-credit returns policy) respectively. While the extant literaturefocuses on either the manufacturer’s or retailer’s returns policy, this paper investigates both returns policiesand finds that the manufacturer’s returns policy can actually induce the retailer’s returns policy by transferring consumer returns from the retailer to the manufacturer. Consequently, the manufacturer’s returnspolicy hurts the manufacturer when the manufacturer sells through non-competing retailers. Nonetheless, wefind that the manufacturer is not destined to be hurt by accepting product returns when selling to competingretailers. More interestingly, this result holds when the retailers face a certain demand before sales, whichis in sharp contrast to the extant literature. In a similar vein, product returns can benefit rather than hurt the distributionchannel as a whole when the manufacturer sells through competing retailers.

                                        (承办:技术经济及管理系、科研与学术交流中心)

                                        (审核: 颜志军)
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                                        查看原文:http://sme.bit.edu.cn/zw/xwzx/xsbg/121948.htm

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